When it comes to growing your SEO business, client retention is important. Not only will it keep your clients happy, but it will also increase your revenue. Research shows that customers who are satisfied with your services spend 67% more over the course of the next 36 months. This increase in spending is due in part to the fact that your customers now trust you.
To increase your client retention, you need to measure your marketing efforts. This will give you data-driven support for your decisions and will show you the impact of your strategies on your bottom line. A good way to measure this is to track customer lifetime value. Knowing this will allow you to spend your marketing dollars in the most effective way.